World Class opens a new club in Expo Business Park
This October, the largest health and fitness network in Romania opens a new club in Expo Business Park Bucharest and brings the #BeHealthy concept closer to the Romanians through a strategic expansion plan.
The upward trend in health and fitness industry, on a continent that is strongly dominated by the West in terms of health, wellness and fitness development, shows that Eastern Europe is on the right track and solutions emerging on the market have begun to harness their potential.
The 35thhealth & fitness club, World Class Expo Park, will be located in a new office campus on Bulevardul Expoziţiei from Piata Presei Libere area, and will be open in October 2019. The location has been strategically chosen to be closer to a large number of Romanians who either work or live in the area, aiming to turn World Class into the third most important place in their lives, after home and work. The club will be in the Bronze category, will cover a generous area of 1,480 square meters and will include a functional training area, an aerobics studio, a cycling studio and group fitness classes. The club will be equipped with the latest and best performing fitness equipment and will comprise a strong team of dedicated instructors and personal trainers.
With this new opening, World Class covers an area where it does not have a strong presence and comes closer to Romanians, to empower the #BeHealthy Movement and give everyone the opportunity to enjoy the benefits of an active life. Launched at the #BeHealthy Festival powered by World Class, the #BeHealthy Movement aims to create a strong community around an active and healthy life.
The opening of the new location at Expo Business Park represents a new step into our mission to educate, inspire and influence Romania’s to a healthy lifestyle. By opening new centers in urban areas, developing original and accessible training programs and educating through our health and fitness experts we aim to provide the highest quality of health and fitness services and also to set new health and fitness trends and grow a strong community around the #BeHealthy movement for more movement.
The 35th club of the World Class health & fitness network becomes a new opportunity to be closer to more and more Romanians and attract them to the health benefits of an active lifestyle.
About Expo Business Park
Expo Business Park is the main office project in the pipeline in Expozitiei area, northern Bucharest. The project is located at the junction of Expozitiei Boulevard with Aviator Popisteanu Street, at 450 meters from 1 Mai metro station. The location is placed at 600 meters distance from Romexpo exhibition complex and 1.5 km from Piata Presei Libere.
About #Behealthy – A movement for more movement
#BeHealthy is World Class Romania’s key message and it concentrates all its efforts towards getting more Romanians live better through sports, health and fitness.
It is a movement to generate more awareness about the importance for more movement in our daily lives.
#BeHealthy means a call to action to live a healthy life having a holistic approach to making health a daily routine. World Class is dedicated to educate, inspire and influence Romanian’s to a healthy lifestyle by opening new centers in urban areas, developing original and accessible training programs and educating through our health and fitness experts in our centers.
#BeHealthy also means partnering with the most important public sports events in the country, such as: Bucharest Marathon, The Color Run, Bucharest 10K&Family run or Bucharest Half Marathon.
The #BeHealthy message is also spread through the yearly World Class #BeHealthy Festival that takes place in major Romanian cities and through opening new World Class centers in busy urban areas to fit the lifestyle of active people.
We believe in an active and healthy life. Everything we do is based on solid health & fitness knowledge and expertise. We aim to transform people’s lives by inspiring them to be more active, and therefore healthier and happier. And we care. We also believe that through determination and passion, no matter how small the steps are, you can go far. We team-up with our customers for a healthy community. The more we are, more contagiously our values will be spread.
The World Class experience is about know-how, vibe and fun, but also about determination and persistence. Starting with small steps and going far. Exercising should be a natural daily habit. Working out together and having fun.