World Class will open in Timisoara the largest health & fitness club in the country
As of the first half of 2019, the first mixed use project in western Romania, Openville Timişoara, will accommodate the largest health and fitness club in the country. It will be one of the most powerful strategic moves of the World Class health & fitness network in achieving its main goal: to grow the #BeHealthy Movement for more movement and become the third most important place for Romanians, after home and work, through an increasingly accessible and attractive offer of health & fitness services.
The new World Class club will be a part of Openville, with the biggest health&fitness area in Romania covering 3.399 square meters. Boasting a 25-meter semi-olympic swimming pool, Crossfit area, cycling and aerobic studios, the club will be equipped with the latest fitness equipment from Technogym, world leader in technology-driven fitness solutions and official supplier of the Olympic Games. The unique location of the new World Class club was strategically chosen, as Openville is the very epicentre of business, retail and entertainment in western Romania. This will be the starting point for World Class expansion in Timisoara, having more projects in its pipeline.
With an increase of 25% per year, as estimated by World Class, the health&fitness industry is gaining more and more popularity. World Class has decided to open the largest health & fitness center in Romania in Timisoara after a careful analysis of the prospects and opportunities offered by this city. Future European Capital of Culture in 2021, Timisoara is one of the main motors of the Romanian economy and the city with the highest economic growth in the European Union, according to a World Bank report.
” The new World Class health & fitness club will be one the most modern and vibrant health & fitness centres in Romania. In Timisoara we found the perfect environment, an effervescent city with one of the most modern malls, entertainment and workplace areas, gathering people with high interest in technology and healthy lifestyle. We chose Openville because it is the biggest lifestyle centre in the west and we saw its potential to help us advance our mission to inspire and motivate more Romanians to be more active more often in order to enjoy a healthier life. Through this strategic location, we get close to the home and workplace of the people of Timisoara”, said Kent Orrgren, World Class CEO.
Developed by IULIUS and Atterbury Europe, Openville Timișoara will be the largest business, retail and entertainment center in western Romania, also integrating Iulius Mall Timișoara. The new World Class Club in Timisoara will be included in the Silver category. The current World Class Iulius Mall club will run as usual until the opening of the new club and will be relocated consequently. After this new opening, World Class Romania will count a total of 35 active clubs, 21 swimming pools, a team of nearly 500 personal trainers and 350 specialised health&fitness instructors.
Strengthening the World Class network will continue to give more and more Romanians the opportunity to choose a healthy lifestyle, transforming fitness and health into a daily routine. Thus, throughout the year 2019, new World Class health & fitness clubs will be opened in other strategic locations in Romania.