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Management World Class Romania


Kent Orrgren

CEO World Class România

With over 28 years of experience in the international health & wellness industry, Kent has previously held various management positions for leading fitness chains in Sweden, with a strong track record of successful projects. He occupied top management positions, such as CEO of SATS Sports Club Sweden AB. He is specialist in performance management, leadership, marketing and sales, strategic branding and organizational development.

Within these companies, he created, planned and implemented various projects:

  • SATS Inspirational Day;
  • concepts focused on increasing performance among employees and building a strong company culture;
  • concepts for developing the personal training service;
  • conceptualizing the SATS Rehab – combining rehabilitation, post-workout recovery and personal training.

After graduating an MBA in Financial Management at Stockholm School of Economics, in 2010, he founded Performance Xperience Consult & Invest AB, a wellness consulting company that enables leaders to improve organizational performance through strategy, vision, and expertise in the fitness industry.

His belief is that great goals can only be achieved through a strong team and leadership driven by actions in a planned way, empowerment, clear communication and passion, able to constantly inspire and motivate the team.